You’re damn good at what you do. So why does asking for money feel like this?
Nice Girl Sales Club™ is the monthly practice space for service providers who know what to say in a sales conversation — and still can’t quite say it.
From the friend zone to the end zone. One practice call at a time.You’re incredible at the work. The part where you ask to get paid for it? That’s the problem.
You’ve built a real offer. You know your work changes lives. You’re getting the calls, the interest, the “yes, I’d love to work with you”…
And then someone asks your price. And something happens.
Maybe it sounds like this:
- You freeze and apologize before you even say the number
- You offer a discount nobody asked for
- You spend 20 minutes over-explaining your value like you’re on trial
- You say “it depends” when you know damn well it doesn’t depend — you just panicked
Or maybe it looks like this:
- You spend the whole call building incredible rapport
- You solve half their problem for free because you genuinely want to help
- They love you. They’d clearly benefit from working with you.
- And you still can’t bring yourself to close.
They say “let me think about it.” You say “of course, no rush!” And you spend the next three days wondering why you said “it depends.”
The problem isn’t your offer. It’s not your pricing. It’s not that you’re not good enough.
It’s that you’ve never had a safe place to practice the part where it gets uncomfortable. You’ve read the books. Watched the webinars. Bought the framework. But knowing what to say and actually saying it are not the same thing — and nobody is handing you a room to practice before it counts.
Here’s what we’ve figured out (the hard way)
You don’t have a sales knowledge problem. You have a sales practice problem.
Confidence in sales conversations doesn’t come from another script or a better framework. It comes from reps. From saying the uncomfortable thing out loud, fumbling through it, getting feedback, and doing it again — in a room where no one’s judging you for being a work in progress.
That’s exactly what Nice Girl Sales Club™ is.
What happens when you stop winging it
Picture this: You get on a sales call. They ask your price. You say the number — clearly, without apologizing, without immediately offering them a payment plan they didn’t ask for.
They hesitate. You don’t spiral. Instead you ask a real question: “Tell me more about what’s making you hesitate.”
They open up. You listen. You might offer a smaller package. You might hold your boundary. Either way, you feel like an actual business owner — not like you’re begging for permission to get paid.
That’s not a fantasy. That’s what happens when you practice.
And the beautiful, slightly annoying truth? Once you practice enough times in a safe room with people who get it, the real conversations start to feel different too.
Why this is different
Here’s what we’re NOT:
- Sales experts with a 7-step system
- Gurus who’ve never had a pricing freeze in their lives
- People handing you scripts to memorize
- Bro-marketers teaching you tactics that make you want to shower afterward
Here’s what we ARE:
- A room full of people with the same wiring as you
- A monthly practice space — not a one-and-done program
- Real talk, real practice, zero bro-marketing energy
Between the two of us, we had the full nice girl sales problem covered. One of us was making friends instead of closing deals. The other was freezing every time someone asked about money. We became each other’s practice partners — and it worked. Now we’re opening up the room.
Meet your co-coaches (aka new sales besties)
Angela Gerber
The Marketing Apothecary
She helps multi-passionate founders get visible and magnetic. Her pattern on her own sales calls though? Builds incredible rapport, organizes everyone’s thinking, solves problems on the fly — and then can’t bring herself to close. She’s been deep in the friend zone. She knows the way out.
Sonya Calooy
SpiritHawk Coaching & Consulting
She helps leaders and organizations navigate growth and complexity with clarity, strategy, and a bit of laughter. Her pattern on her own sales calls though? Coaches other people through high-stakes moments for a living — and then completely blanks when someone asks her price. (Yes. We know.) She’s been in the freeze. She knows how to thaw.
We’re not here because we have it all figured out. We’re here because we did the work and we want to do it alongside you. After all, we’ve been each other’s sales bestie. Now we’re opening up the room and becoming yours.
How it works
Two calls a month. A community of people who get it. Cancel whenever.
Call 1 — Hot Seats + Open Discussion
Bring a real situation you’re navigating — a call coming up, one that went sideways, a pricing conversation you’re dreading. Get live coaching from Angela and Sonya. Hear how others are handling the same thing. Leave with something you can actually use.
Call 2 — Role Play Practice
This is where the reps happen. Practice real sales conversations in small breakout rooms with Angela and Sonya observing and coaching in real time. Yes, it’s a little awkward. That’s the point. That’s also why it works.
The Community
Between calls, you’re not alone. Connect with members who are navigating the same patterns, share wins, ask questions, and occasionally commiserate about the sales call that did not go as planned.
The Guest Pass
Not ready to commit? Good — don’t. Come to two calls free. Experience the room. See if it feels like yours. Then decide.
Who this is for
Service providers — coaches, consultants, creatives, freelancers — who are good at their work and terrible at talking about money.
You belong here if:
- You go into friend-building mode when you should be closing
- You freeze or apologize when someone asks your price
- You over-explain, over-qualify, and over-deliver before anyone’s hired you
- You replay sales calls at 11pm wishing you’d said literally anything different
- You know what you should say and still somehow can’t say it out loud
You do NOT belong here if you’re looking for manipulation tactics, aggressive closing scripts, or any variation of “always be closing” energy. That’s not what this is. This is sales for people who are wired for relationships first and want to learn how to get paid without losing themselves.
Pricing
Founding Member Rate
$97/month
Cancel anytime. No contracts, no guilt trips.
The first 25 members lock in this rate for as long as they stay. After that, membership goes to $147/month.
We priced it this way on purpose. Low enough to be a real yes. High enough that you’ll actually show up.
Try two calls before you join.
Come see what the room feels like. There’s no pitch at the end — just an honest invitation to join if it felt like yours.
Next Call
July 10
8am PT / 10am CT
You’ve been winging the sales conversation for long enough. Come practice. We’ll see you there!